Born Anxious is a homegrown clothing label with two objectives, to make the clothes as comfortable as possible, whilst also remaining planet friendly, and to hold important information that will aim to help not only the child, but also the caregiver as well when required. As an autism mum myself, I have thought about what could help me and other caregivers whilst trying to be as generic as possible within the designs, alongside giving those the opportunity to personalise their products as well.